CRM & AI · Feature
Custom objects
Model what you sell: subscriptions, stores, vehicles, policies. On every paid plan.
app.hypermoat.io · Custom objectsLive
Inbox
Engage
Outreach
Support
CRM
Reports
Custom objects
6
objects
12k
records
All
paid plans
Subscription · Monthly refill
Renews 12 Oct · $16
Vehicle · Creta 2023
Service due 20,000 km
Policy · Car comprehensive
Renews 12 Oct
Store · Koramangala
14 stylists
Product preview · example workspace
custom objects
6
records
12k
paid plans
All
plan and up
Starter
Included in CRM & AI from the Starter plan
i
Results from live Hypermoat workspaces using custom objects. Yours will depend on your audience and offer.
Use cases it powers
Account-based outreach
Outreach
Coordinate every touch across a buying committee, with signals, website visits and deals on the account record.
See the playbook→
Recruiting outreach
Outreach
Source candidates, reach them on LinkedIn, email and WhatsApp, and keep every conversation on one candidate record.
See the playbook→
Link building and PR
Outreach
Pitch journalists, editors and site owners with personal emails and follow-ups, and track every placement.
See the playbook→
Loyalty and VIP programmes
Marketing
Points, tiers and VIP perks announced on WhatsApp, tracked on the record.
See the playbook→
Appointments and bookings
Operations
Pick a slot in chat, get reminders, reschedule in one tap.
See the playbook→
Customer onboarding
Support
Welcome, set up and activate new customers with timely help on WhatsApp and email.
See the playbook→
What you can do with custom objects
01
Any object
Define fields and relations.
02
Linked to records
Attach to contacts and companies.
03
Triggers
Start flows on object changes.
04
Segments
Filter by object fields.
05
AI-readable
Agents use them as context.
06
Two-way sync
With HubSpot custom objects.
Channels
Available on
See pricing →✓StarterIncluded
✓GrowthIncluded
✓ProIncluded
Part of the CRM & AI hub. Messages at cost on every plan.
Where it lands
On the customer’s timeline, and in your revenue number.
Links to
Everything custom objects does is linked to the contact and company record.
Rolls up to
Outcomes roll up to the revenue dashboard, by hub and channel.
Subscription · Monthly refill
Custom objects · Renews 12 Oct · $16
Vehicle · Creta 2023
Custom objects · Service due 20,000 km
Policy · Car comprehensive
Custom objects · Renews 12 Oct
Store · Koramangala
Custom objects · 14 stylists
Common questions
Starter and above, as part of the CRM & AI hub.
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